STRATEGIC MANAGEMENT ANALYSIS

Abstract

In the conditions of tough competition and rapidly changing situation, companies should not only focus on the internal state of affairs, but also develop a long-term strategy of behavior that would allow them to keep up with the changes occurring in their environment. In the past, many companies could function successfully, paying attention mainly to daily work, to internal problems associated with increasing the efficiency of resource use in current activities. Now, although the task of rational use of potential in current activities is not removed, it is extremely important to implement such management that ensures the adaptation of the company to rapidly changing business conditions. Acceleration of changes in the environment, the emergence of new demands and changes in the consumer's position, increased competition for resources, internationalization of business, the emergence of new unexpected opportunities for business opened up by the achievements of science and technology, the development of information networks that make it possible to disseminate and receive information at lightning speed, the wide availability of modern technologies, the change in the role of human resources, as well as a number of other reasons have led to a sharp increase in the importance of strategic management.